Digital Marketing as a career: One of the latest trending buzz going around in the air everywhere. It has become a very popular field of course which many institutions are offering for a full time career building.
Today, I will introduce you to digital marketing as a career and will cover every components of digital marketing in this article. So let’s get started without wasting any time!
What is Digital Marketing?
Digital Marketing, in simple terms, means promoting products or services online using the means of computer and Internet.
It uses various technology means such as PC, Internet, Smart Phones, Social Media, and Search Engines (eg: Google, Bing) to reach the audience.
Components of Digital Marketing
There are various components of digital marketing as it is growing day by day as a major profession. We are going to cover the major ones:
Search Engine Optimization
Search engine optimization (SEO) is a major part of digital marketing. It involves improving your rankings in search engines like Google.
As we all know, Google shows thousands and millions of results. However, have you ever gone past the first page?
Most of us don’t go to the second or third pages. We visit the websites in the first page, rather I would say first 3 or 4 ones.
This is where SEO plays a major role. It helps to boost your rankings and visibility in the search engines so as to rank in the top 10 results.
We generally do two types of seo:
On Page SEO: Involves strategies to optimize your own web pages to show up in search results. Some of the basic on page seo techniques are:
- High quality unique content
- Keyword research and placement
- Title and Meta description
- URL structure optimization
- Internal Linking
- External Linking
- Image Optimization
- Adding ALT text to images
- Heading Structure
Off Page SEO: Involves activities which are not done on your website, but have a great impact on search engine rankings. Some common off page seo techniques are:
- Link Building – Making backlinks
- Guest Posting
- Profile Backlinks
- Posting on forums
- Blog commenting
- Social bookmarking
- Building site authority
Social Media Marketing
Social Media Marketing (SMM) refers to promotion over the various social media platforms. Some popular ones includes Instagram, Facebook, Twitter, LinkedIn, YouTube, and more.
You can use these platforms to market your brand and build a connect with the audience within your target niche, for instance.
For example, Instagram is the most used social media these days. This is the reason all of the brands are creating their online presence over Instagram.
Now a days, these platforms also offer their own ad campaigns. You can use them if you want to promote your brand fast and quick among the target niche.
Your own website is the most important component of online marketing if you want to take digital marketing as a career.
Here, you can sell your products and services. You can connect with your audience through a blog or run advertisements here.
Each of the big companies are focusing on developing their websites as it marks their first step of online presence.
Next opportunity if you want to opt digital marketing as a career. Content marketing involves delivering high quality relevant content (according to your niche) to your audience. It helps to build a connect and loyalty with the audience.
For example, if you run a business related to Fitness Equipment and want to build it’s presence online. You can start a page on Instagram related to fitness and build your audience there.
You have to share content related to fitness there everyday so as to build a bond with the audience. Once you build the bond, they will trust you and your products which will drive sales and profits.
Another great platform for content marketing is YouTube. People love to watch videos these days and thus it becomes a good choice.
Paid Advertising (PPC)
The most common form of online paid advertising is PPC – Pay Per Click. It is a good option if you don’t have time for ranking organically with SEO.
You can run ads related to your products and services. Google Ads is the best option here when focusing on digital marketing as a career.
Let me explain this in simple words.
If you run an ad on the keyword “best gym equipments” through a PPC network such as Google Ads. Whenever someone searches for that keyword, your ad will show on the top.
You will pay if the individual clicks the ad and visits your website or landing page. This is a PPC campaign in simple terms.
Email marketing involves promoting content or products through emails to a targeted audience. The marketer first builds a list of the target individuals.
Then, their emails are collected or captured using different methods such as form filling etc.
After that, whenever a new product is launched or content is to marketed, bulk mails are sent out to the email lists.
Nowadays, many businesses use automatic email sending strategies where the user subscribes to the mailing lists and receives mails accordingly.
Why digital marketing is important?
Internet is the fastest means of communication these days and the number of users are growing rapidly day by day here.
For any successful business to grow, it has become a must to build its online presence. Here, the role of digital marketing comes.
If you want to take digital marketing as a career, you must know how important it has become these days.
Every business is coming online these days, be it by the means of website, social media, or advertisements.
Take an example of the online e-commerce websites such as Amazon and Flipkart which has changed the world of business.
Every product can be ordered sitting at home from online websites and can be delivered at home.
In conclusion, hope this answers the question why digital marketing is important.
Digital Marketing vs Traditional Marketing
Digital Marketing has completely taken over traditional marketing which involved promotion via mediums like newspaper, magazines, letters, direct mail, etc.
Every business wants to have their products sold over the Internet now a days. Digital Marketing uses mediums such as websites, social media for the same thing.
Meanwhile, if you ask which is better in digital marketing vs traditional marketing, I say a combo of both works fine.
While digital marketing can be used to reach a bigger audience, traditional marketing via brochures can be used to retain and build strong bond with the existing customers.
In terms of the monetary aspect, digital marketing has an advantage over the latter one due to its low costs.
Digital Marketing as a Career
Now coming to the main part, if you want to opt for this as a career, what all opportunities do you got?
Firstly, there are various job profiles under digital marketing:
- SEO Executive
- Social Media Manager
- Affiliate Marketer
- Content Marketer
- Digital Marketing Consultant
- Analytics Expert
- Email Marketing Manager
- Blog Manager
These are some of the major profiles in which you can find jobs if you know and want to take up digital marketing as a career.
Now coming to some opportunities for those who don’t want to go for jobs, rather they want to work on their own.
- You can run your own Digital Marketing Agency
- Start Blogging in any niche where you have sufficient knowledge
- Become a content creator on platforms like YouTube
- Earn from affiliate marketing
- Similarly, you can do freelancing in services like SEO, SEM, SMM
- After that, you can design websites for businesses
- Sell your own products or service through email marketing
Benefits of DM
If you opt for digital marketing as a career, there are various benefits to take into consideration. I will list the major ones to make things clear to you.
Digital Marketing is one of the major evolving industries. As the usage of Internet is increasing day by day, the cost of data is also reducing.
Due to this increased number of Internet users, there is quite a great opportunity in this field.
You can take advantage of this evolving industry to build your career here.
Multiple Source of Income
When you take digital marketing as a career, the sources of income expands.
You are not just limited to doing jobs, for instance.
Firstly, you can do freelance work online. Secondly, you can start your own blog like this one (IntBuzz) and earn from there once it ranks on Google.
Thirdly, you can become a content writer for other companies, and many more.
This field helps to boost your creativity and thinking capacity. There are various jobs like content marketing, website designing, SMM, where you have to develop marketing strategies in order to beat your competitor.
Making content for the audience in content and video marketing is an example of creativity.
I hope this ultimate guide on taking digital marketing as a career helped to clear all your doubts about this awesome field.
In conclusion, I would like to say that if you are thinking of opting for digital marketing as a career, you should definitely go ahead as the opportunities are great.
Share this post with your friends who are also confused about this area and keep visiting our blog for latest content on digital growth.