Do you want to know what is event blogging?
Blogging has become a quite popular craze these days. By seeing videos on YouTube or reading success stories of famous bloggers, people are developing an interest to start their own blog.
And, of course! Earn from it..
In this exclusive guide, I am going to share some amazing event blogging tips, with 10+ amazing ideas to start one of your own!
Why wait? Let’s jump straight into it!
What is an Event Blog?
An event blog is basically a niche blog that is focused on a particular event, festival, or a special occasion. These blogs receives huge traffic at the time of the event.
For instance, if we take an example of India, some popular events can be Diwali, Independence Day, New Year.
Or it can be on a sports event, such as IPL or Olympics.
It depends what you choose..
On what event do you want to create content. Bloggers see these events as an opportunity. They create a blog in advance and once the event comes, they get huge amounts of traffic. And therefore, generate income!
How Event Blogging Works?
Work is not long term. You need to work just 40-50 days before the coming event to
- choose an event,
- perform keyword research,
- create content,
- make quality backlinks,
- and do proper on page SEO for generating organic traffic from Google.
As soon as the event arrives, number of searches related to it increases hugely. For example, when new year comes, people start searching things like “Happy New Year Images”
As we know how algorithms of Google has changed significantly, doing proper on page optimization is must for a blog to rank in search results.
Let’s suppose your blog gets ranked in Google for the keyword I mentioned above, you can make decent earnings by monetizing that traffic!
How Much You can Earn from Event Blogging?
So coming to your ultimate question on earnings you can generate from an event blog. In short, it depends upon your strategy.
Like what methods you are choosing to monetize that traffic you are going to receive. Which type of funnels you are using?
Are you selling a product, doing affiliate marketing, or running ads? Basically, all these things decide the earnings combined together.
However, talking about a rough estimate,
You can earn from $1000 to even $5,000 per event! That’s really insane? Right?
Are you thinking how? Let’s explore!
How to Create an Event Blog
As we have learned enough about it, let’s move to how to create and setup your own blog and start earning from it.
Follow these steps below to start event blogging..
Choosing an Event
Main step before creating an event blog, is obviously, to choose an event. Now you have to see what are the upcoming events and select one.
For instance, some great ideas for event blogging topics are:
- Happy New Year
- IPL (Cricket)
- Independence Day
- Republic Day
- Valentine’s Day
- Football Cups
- Father’s Day/ Mother’s Day
- Raksha Bandhan
- Movie Releases
- Video Game Launch
These are some of the most famous topics to create an event blog in India. You can select one and start working on it 40-50 days prior to it’s arrival.
I think you got an idea of how to choose a topic from some popular event blog examples above. Now let’s move to the next step.
Finding Perfect Keywords to Target for Event Blogging
After choosing a topic, finding the perfect choice of keywords to target comes next. Keywords are those search terms you want your blog to rank for.
For instance, if you want to rank for “happy diwali wishes”, that’s your keyword.
However, this is just an example. If you want to actually get organic traffic, it’s important to find the right choice of keywords after a thorough research.
Now, what’s meant by that?
I mean, low competition-high traffic keywords.
For performing keyword research, you can use paid tools like:
Or free tools such as:
- Google Keywords Planner
Prepare a list of keywords you want to target after doing the research. Choose one primary keyword, and 3-4 related keywords.
Related keywords or LSI keywords help the search engines to understand the topic for which you want to rank actually.
Purchasing a Domain
So, this step is to purchase a domain. You can easily get a .com domain for less than $10, or a .in for 500 INR. Also, you can get cheaper than this if there are some offers available.
Try to include target keywords in the domain. Although it doesn’t matter in the eyes of Google, but it increases the CTR by users. Therefore, indirectly affecting SEO.
Sites like GoDaddy, Namecheap, Bigrock can be used to purchase a domain. These are some world famous domain registrars.
Buy a Hosting for Blog
Next step is to buy a good quality hosting. It’s the space to store all your files over the Internet. Hosting you choose must be fast, secure, and have other important features.
You can also host your blog on Blogger for free by adding a custom domain as I mentioned above. However, buying a hosting gives you option to install WordPress, one of the best CMS available.
So, to purchase hosting, you can go to:
- A2 Hosting
If you want cheap web hosting, you can choose Hostkarle. It will cost you as low as 50-60 INR per month.
Next, you need to install WordPress on your website. For that, you have to open your cPanel in your web hosting.
There will be an option like “Auto Installer”
Choose WordPress from the list, and let it get installed automatically. After that, you can change your login credentials for increased safety.
Choice of Theme for Event Blogging
Now, you need to choose a theme for your blog. It’s the basic look and design of your website. For example, this website is running on GeneratePress.
Some of the best themes for an event blog are:
Always choose a theme that is light weight, attractive, and fast. Google considers page loading speed as a ranking factor, and theme plays the most important role in that.
Publishing High Quality Content
Now, the main step, writing content. Create quality articles for your blog in order to get ranked in Google. Don’t even think about copy pasting.
Try to aim at writing at least 1000 words+ articles. It is found that an average article that ranks on page 1 in Google is approx 1900 words.
So, Google loves in-depth content. Try to cover every possible aspect of the topic you are creating content on.
For better engagement of the visitors, include relevant and attractive media in the articles. I mean, images and videos that relate to your topic.
It helps to increase the audience retention. Also, reduce bounce rate, which are positive factors for SEO.
Aim at publishing around 12-15 high quality detailed articles.
Do Proper On Page SEO
What’s SEO? In simple terms, it is optimizing your website to rank higher in searches. It helps to receive free organic traffic from search engines like Google and Bing.
Make sure to do proper on page SEO by optimizing title, meta description, and heading tags. Make the URL structure clean. And using ideal keyword density, i.e, 1-2 %
If you are using long tail keywords, avoid using the same phrase again and again. Earlier, it benefited. But nowadays, it can get your blog penalized and never get ranked!
Try using related keywords in the article. How to find them?
Moment you write your target phrase in Google, it automatically provides you with a list of suggestions. Those are queries that people search. And these are related to your target keyword.
Also, add ALT tags to images. Include relevant keywords in those tags.
Include your target keyword in the first 100 words, between content, and in the conclusion.
These are some basic on page SEO tips.
Backlinks are inbound links pointing to your website. Undoubtedly, they still remain one of the main ranking factors in Google’s algorithms.
They are the links that point to your site and work as a vote of confidence in the eyes of search engines.
More quality backlinks = High organic rankings + Traffic
There are many methods to create backlinks such as forum posting, profile creation, guest posting, broken link building.
Guest posting gives the best quality backlinks, since you get them by providing quality content to the publisher’s site.
Never forget to check the stats of the website you are creating backlink on. Do not create links from spammy and low authority sites.
Avoid using same anchor text again and again, as it can create negative image in the eyes of search engines.
Earn from Event Blogging
Final step is to monetize your blog and start earning. Many bloggers think that Google Adsense is the only way to monetize it.
But, that’s not the actual case. Since, if you are just dependent on your Adsense income, you are missing the other 95% of income.
However, it’s believed that in case of event blogs, Adsense works best. Apart from that, you can do affiliate marketing.
Place the ads in such places where you can get maximum clicks. I am saying so because you can get paid each time the ad gets clicked, according to CPC of that ad.
Also, you can get sponsored posts for some products related to that particular event. For example, if you are event blogging about New Year, you can offer products like home decor, photo frames, etc.
Apart from that, you can also put sidebar banners by contacting some brands related to the event, and get paid per sale/conversion.
Final Thoughts on Event Blogging
After reading this post, I hope you got an idea about what is event blogging, it’s benefits, topic ideas, and some monetization tricks.
According to me, it’s a good option to work upon. As you can work for a limited time here and yield good amount of money from it.
In conclusion, I would like to add that choice of target keywords, as we discussed above matters a lot. Above all, the event you are targeting should also be profitable.
If you want good earning, and you want that, right?